Cable/MSO Expertise

Over the last few decades cable companies have transformed themselves from regional, single product companies to quad-play service providers and expanded into enterprise services. We have supported the cable/MSO industry at every phase of this transition. Our work has ranged from assessments of major acquisitions (e.g., of companies or spectrum), to assessments of product roadmaps, offer portfolios, and operations. Our analysis and recommendations have influenced MSOs at various levels from informing board-level strategy discussions of macro industry trends, to defining competitive offer portfolios, to identifying best practices and MSO gaps with respect to tactical aspects of the user experience.

Moving forward, MSOs face a range of challenges as they compete in the maturing video, broadband, and voice services markets:

• How to counter over-the-top video and voice service providers
• Whether to offer consumer and/or enterprise video-calling
• Potential for broadband cord-cutting as  4G wireless services are introduced
• How to leverage DOCSIS 3.0 in serving businesses and high-end consumers
• How to leverage interactive services and advertising
• How to rationalize existing operations to drive profitability
• Where is the next $1B growth opportunity

We continue to help MSOs develop strategies and implement targeted solutions ranging from content management, to cross-platform service activation and billing, to advanced advertising and applications, managed home networking and telemetry services. On the enterprise side, we can support MSOs with traditional voice and data service as well as their approaches to meeting surging demand for managed services, cloud-based applications, and vertical-specific service enhancements that success now requires.

Client Successes
We have provided broad and deep support for MSOs.  Some recent examples of work are…

• Developed cross-platform video strategy, leveraging broad range of content, assessing trends, diverse delivery approaches, business models, and anticipated returns
• Assessed quad-play service portfolio. Developed go to market strategies including product roadmap, offer design, channels, etc.
• Developed in-depth vertical market strategy. Assessed competitors, market size, investment requirement, business case, and detailed go-to-market recommendations

Research & Insights
Please enjoy these samples of our cable industry insights…
-    Presented Emerging Strategies in TV2.0 to industry leaders in London
-    Presented Google: Friend or Foe at the 2010 Cable Show in LA