Mobile Virtual Network Operator (MVNOs) Expertise

The mobile services market, like many other markets, maintains a significant ‘long tail’, of subscribers that are not well-served or ‘catered to’ by major mobile network operators. Niche players, in the form of mobile virtual network operators (MVNOs) have emerged to service the needs of this market segment with targeted offerings tailored to specific user group needs.
Many of the successful MVNO’s have been acquired or rolled up into flanker brands by MNOs. The remaining MVNOs face numerous challenges as they seek to either maintain or carve out their niche in the increasingly saturated mobile market:

• How to remain relevant and profitable? How large can they become without becoming a significant threat to their parent networks?
• How to grow channels of distribution? Where and how to manage touch points with customers?
• What marketing investments are needed? How best should it be applied? What new products, services, applications, pricing will best meet their target customers needs?
• What are the avenues of growth beyond subscribers? Go broad or continue a narrow focus on market niche?

Recent Client Successes
We have significant experience over the last decade building MVNO with our clients and are well-versed in the key issues facing  the evolving MVNO marketplace:

• For a major media MVNO, helped develop, structure and  negotiate a joint venture agreement with the parent MNO to significantly improve deal terms and better monetize the target market segment
• Evaluated numerous wholesale proposals on behalf of prospective MVNO’s looking for favorable rates on metered pricing across voice and data services
• Built  a turnkey mobile virtual network enabling (MVNE) platform to rapidly assist potential MVNO’s in getting to market

Research & Insights

Overview statements discussing the research and work we have done in this area.
-    Title and link to related article or report